Founding Head of Marketing

About the role

This is not a narrow social-media or advertising position. You’ll own the complete marketing function while remaining hands-on through pre-launch and early growth.

What you’ll do

• Create and execute an integrated go-to-market strategy.
• Translate company objectives into marketing workstreams, budgets, deadlines and measurable outcomes.
• Own brand positioning, messaging and campaign consistency.
• Develop acquisition strategies for service users and professionals.
• Lead organic social, community engagement, content distribution and collaborator relationships.
• Plan and manage paid acquisition across Meta and Google.
• Build authentic clinician-led and user-generated content strategies.
• Turn priorities into briefs, scripts, shoots and reusable campaign assets.
• Lead email and lifecycle marketing.
• Develop partnerships, PR opportunities, referral channels and brand collaborations.
• Improve the journey from content or advertising through profile discovery and completed booking.
• Establish practical KPI reporting and keep public claims accurate and evidence-based.

What we’re looking for

• Significant experience leading growth, brand or full-funnel marketing in an early-stage or rapidly growing company.
• Evidence of creating and executing a complete marketing strategy, not only contributing to individual channels.
• Strong performance-marketing experience with Meta and Google Ads.
• A record of turning content, social engagement and partnerships into measurable commercial results.
• Strong understanding of customer journeys, conversion funnels, attribution and experimentation.
• Experience managing budgets and allocating resources based on evidence.
• Confidence across brand, creative, content, paid media, email, partnerships and PR.
• Experience briefing and managing producers, designers, creators, agencies or freelancers.
• Strong analytical judgement, clear leadership communication and a proactive, accountable working style.
• Willingness to remain hands-on while building the systems and team required to scale.

Why Mindfriend

Help take a trust-sensitive mental-health marketplace from pre-launch to measurable growth, with ownership across brand, acquisition, content and the customer journey.